![]() ![]() When NBC and 24 Hour Fitness parted ways, the network tried out another technology briefly, but wasn't impressed. The Bodybugg brand was offered through a partnership with 24 Hour Fitness, which in turn partnered with NBC. About 80 percent of our users have a BMI that’s clinically overweight or obese.”īodyMedia's technology was last seen in the early seasons of the show under another name – Bodybugg. “It’s less 'Get active', more health-related. “As a business our core focus is solving problems,” Robins said. Feel Rich's partnership with Text4Baby and the NFL and NBAs' recent adoption of mobile-enabled EHRs both bring mobile health into the public eye, but perhaps not so much as its upcoming inclusion in the world of reality TV, when the 14th season of NBC's The Biggest Loser premieres January 6th.Īfter an absence of many years, NBC is reintroducing the BodyMediaFIT armband as a tool for tracking the health, fitness, and weight loss progress of contestants and their families, this time through a direct partnership with BodyMedia.Īccording to BodyMedia CEO Christine Robins, the partnership makes sense because BodyMedia, like The Biggest Loser, is targeted at obese or overweight users with specific weight loss goals. One solution to that problem is media visibility. ![]() This way, no one knows the specific amount each person lost.Wearable health trackers are making a lot of news lately, with three major product launches in the last month, but one big question that remains is what will it take to drive adoption of these trackers, not just among health nuts and tech enthusiasts but among most of middle America? Just report on the total weight lost by the entire team. If you do a team competition, keeping everyone's weight private is easier.If the board only says that Mary is in 3rd place without a weight amount, this keeps the competition going without violating anyone's privacy. You could, for example, just say what place they're in for the competition. If someone wants their weight kept completely private, accommodate that.Other participants won't be able to figure out a person's original weight or the weight they lost from this information. For more privacy, only report on the percentage that each person lost. To declare a winner, only say the total weight a person lost, not their actual weight.There are several other ways to keep people's weight a secret from other participants. Respect people and don’t talk about their weight outside of the weigh-in. Make sure that for all the weigh-ins, only you (or the person measuring the weight) and the contestant are in the room. People are often sensitive about their weight, even when they participate in an activity like this contest. Respect everyone's privacy about their weight. Explain how this will improve the health and synergy at the company, and that funding will make the competition even better. If you make this request, have a good pitch ready. You could also ask the company to match the amount of money you raise for the final prize.Just make them ineligible for the prize money. They can still take part in the competition and activities. ![]() If someone can’t pay the entry fee, don’t block them from participating.Decide if you want to do weekly prizes, a large final prize, or both. Some competitions offer prizes for weekly winners, and some offer a lump prize for the final winner. ![]() Collect these fees at the start of the competition. Make the contribution level something small that everyone can afford, like $10 or $20. This contribution then goes into the prize fund. An easy way to fund these prizes is for each contestant to pay a small contribution as a sign-up fee. Most competitions like this offer prizes for the top losers. Determine contribution levels if you’re offering a monetary prize. ![]()
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